Marketing luxury cars like AudiA8,Mercedes s 500

Introduction: In this project we are passing play to research and analyze the martplaceing schema of four products at crumb the luxury rail cable machine market: BMW 745i, Audi A8, Mercedes S500 and the Lexus LS430. Æ'æBMW 745i: The 745 is the new-madest edition of the 7-series it was launched late 2001. We nurture chosen the 745i which is the teeny model at heart the 8-cylinder 7-series. At a price of DHS 250,000 it is considered to be cheap compared to the Mercedes S500 and the Audi A8. Æ'æThe Marketing completelyoy: 1.Product: «Features: Offers x standard outside colors and y national colors. It also erects an option of each customizing your car in hurt of colors (exterior & interior) and wheels. Customers who like their car to retain a sporty look get to out do so by consulting the sport family of BMW (Alpina). The 745i is considered to adopt shocked the car industry with its highly proficient groundbreaking features such as being the first car to have a 6-speed automatonlike gearbox and have all controls of the car at the drug users fingertips so as to allow the user to have as often concentration as come-at-able on the road. «Brand stir: BMW has created a unique sword recognise for its products. The 7-series shows this uniqueness to a great extent compared to the separate BMW models. «Added armed service: The order offers customers the susceptibility to communicate with the charge and sales surgical gouge via the internet.

Another service is the ability to get road attention wherever the user is with the overhaul of GPS; the technicians send an engineer within 100 meters of the user to offer him/her assistance. «Warranty: BMW offers a 3-year or 60,000 KM (whichever comes first) warranty on the 745i, after which the user is wise for all repairs. 2.Price: «Pricing dodge: BMW price... Very Well Organized Essay, provided usefull information. The print Market Section Was highly Interesting If you want to get a full essay, order it on our website: Ordercustompaper.com

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