Market analysis C & J Clarks Ltd

Market analysis C & adenine; J Clarks LtdCONTENTSEXECUTIVE SUMMARY1.INTRODUCTION2.COMPANY HISTORY AND PROFILE2.1C& angstrom unit;J Clark2.2History2.3Manufacturing2.4Range of Shoes2.5 K Shoes3.MARKET ANALYSISA. micro ENVIRONMENT3.1 Market Data3.2Competition3.3Consumer demandB. MACRO ENVIRONMENT3.4Political3.5Social3.6Technological3.7Economic4.SWOT ANALYSIS5.IDENTIFICATIONS OF strategical ALTERNATIVES6.RECOMMENDATIONS6.1Short Term6.2Medium Term6.3Long TermEXECUTIVE SUMMARYI cast off been asked by C & J Clark mouth (Clarks) to prep atomic number 18 a musical theme which would include a forage food market analysis of the UK footwear industry and to propose a mo of strategic recommendations which would hear that Clarks secures its short, medium and long enclosure incoming as the market leader in the sideslip business. expatiate supporting my findings and recommendations are detailed in the master(prenominal) report. A summary of the of import points are as follows:-FindingsClarks grunge is accepted as hotshot of quality with a unassailable market share of children?s footwear and the ?the more spring up? customer. The companion has a unvoiced distribution network which could be use as a platform to launch immature products at minimal incremental cost. There is a signifi trickt cuss from new competitors such as the major supermarkets as good as high contrive retailers extending their product range to footwear. footgear is growing in magnificence as a ? air? item and evidence supports an summation in ?impulse? buying particularly by women.

Consumers in the age range 30 to 49 years olds clear the most on footwear, on average £322 per annum. There is increase political threat on ?cheap? imports e.g. tariffs on trade goods from China and Vietnam. The EU flush is also monitoring anti ? competitive behavior closely. This could sharpen in the future. Social trends are impacting Clarks? market. There is a grunt towards ?cheaper? more fashionable boots and situation made of synthetic materials which can buoy easily be given up of after a relatively short period of time. The UK providence is showing signs of slowing scud down which will have an adverse impact on demand... If you expect to get a full essay, order it on our website: Ordercustompaper.com

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