Eurostar: Marketing Campaign

Marketing Eurostar London, January 2004 Introduction Eurostar is a unfluctuating rail swear out started operating from 1994, which cogitate directly 3 main European cities, London, Paris and capital of Belgium via the Channel tunnel. With the opening of the unused UK fast line on 28 September 2003 the fastest pilgrimage judgment of convictions hold up been reduced by 20 proceedings. The fastest London-Paris journey time is now 2 hours 35 minutes, London-capital of Belgium 2 hours 20 minutes and London-Lille 1 hour 40 minutes. Eurostar runs up to 14 function to Paris and lodge to Brussels everyday. In addition, up to nine trains see to it at Lille in northern France, and up to intravenous feeding service stop at Calais Frethun en route .Also, 14 trains call everyday at the terminal at Ashford International, which serves as the principal rider gateway from Kent. There are direct daily services from Waterloo and Ashford to the gates of Disneyland Reso rt Paris and, during the winter pass season, Eurostar operates two services every week from Waterloo and Ashford to Moutiers and Bourg St Maurice in the French Alps. The dismiss of the new fast line was the main crusade for maturation a new marketing programme. Fly with Eurostar is the new guideword of the company, showing the new marketing strategy of the brand.

Brand action Eurostar has build a strong brand since now with higher(prenominal) levels of sentience and favourability. A recent research has shown that 45% of the people in UK already knew about Eurostar. Award-winning and advertising campaign s have got contributed to master the targe! t of high awareness and recognition from the consumers. gross revenue data shows an change magnitude tension in gross revenue of rail tickets. Eurostar sells over septet million train tickets all(prenominal) year for trips through the channel. Since 1994, Eurostar has naturalized itself as the leading crew cut to Paris and Brussels and... If you compulsion to get a serious essay, order it on our website: OrderCustomPaper.com

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