A Woman’s Stance

The Kenneth dinero ad, is a persuasive formulate advertising cunning to influence women to buy their handbags and clothing products. As the ref pays sound attention to the text and visible signs, they will realize in that respect is a nonher message that suggests not on the handbag the referee should choose, but for the reader to take a stance on their view of abortion. The main rhetorical purpose here appears not just to persuade readers to admire devise, but to reveal or so other audience of readers, women with a choice. That women are displayed as confident, in style(predicate) valet beings that ask a stance in such disputed topics. Womens fashion magazines rarely have ads that cut through with controversial, political or moral topics. I discovered this Kenneth Cole ad in a September 2011 issue of Marie Claire, a fashion and lifestyle magazine. Flipping through countless monot unmatched advertisements, this crabbed ad captured my attention. It was a black and white, Kenneth Cole, double page ad. On one side of the ad, large text reads, Should it be a charrs right to choose if shes the one carrying it? It besides has a website under the quote, WhereDoYouStand.com. On the second page, it show a women in dressed fashionable carrying two Kenneth Cole handbags.

The advertisement omits product details and pricing, in order to focus on the main issue of fashion and abortion stances. My first charge was how Kenneth Cole established their ethos or credibility. A beautiful, white moldling stands in the ad looking directly at the reader actually serious and standing co nfidently. She is someone who is seen as the! American women. She appeals and relates to readers because she fits the normalcy of American women. If a plus size model or transgender, or even a model of a contrasting ethnicity would have been featured in the ad, it would not have the identical affect because society has normalized seeing tall, thin, white models in fashion magazines. She is wearing Kenneth Cole clothing and...If you want to bunk a full essay, order it on our website: OrderCustomPaper.com

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