Part A Compare and contrast standardization with customization of international marketing strategies. Part B Is one approach better than the other?

Part A Compare and contrast standardization with customization of transnational marketing strategies. The notion of sphericalization - a global dissipated move a global system - is very appealing to double-deckers. (Hardy, 1994, p365). As soon as the firms decide to expand into the global marketplace, the supranational marketing manager should determine what schema would be espouse to mix the quaternion Ps of marketing: product, pricing, promotion, and place in the interlocking environment in future. In other words, the manager must decide all the standardisation strategy or customization strategy is suitable for the extra foreign market. 1.The meanings of standardization and customization strategies Standardization became a popular buzzword in the 1980s, as prop wizardnts much(prenominal) as Kenichi Ohmate argued that customers in the Triad were comme il faut increasingly alike, with comparable incomes, educational achievements, lifestyles, and aspirations. (Mano ney, Trigg, Griffin, and Pustay, 1998, p612). Therefore, standardization strategy indicates that the firm tends to offer the equal products with same price and distribution to the consumers. Coca-Cola was one of the first international businesses to adopt this strategy and obtained a groovy achievement. By contrast, customization strategy pays more attention to the needs of disparate customers and tries to satisfy the wide-ranging demand. The firms that adopted this strategy tend to leave dissimilar products with impertinent price, advertisement, etc.

Haier for example, which is one of the largest electronic pr oducts companies in China, its posters in c! hina are two children without any clothes. However, the posters in midriff eastern are two children with local clothes because the Moslem goal requests Haier to do like that. 2.The different focus in the midst of standardization and customization strategies In fact, standardization focuses on the cost incline of the good equation. It allows a firm to be able to decrease the cost and makes the firms profit increase. For example, If you want to get a teeming essay, tack it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper