Impact of Boosters on Collegiate Athletics Essay

Impact of Boosters on Collegiate Athletics - Essay Example The researcher states that today, it could be seen often that recruited star collegiate athletes come to big colleges confident that in their respective sports, they will get a national championship. All of a sudden, the collegiate athlete’s way of life changes and he starts driving around college in a brand new automobile. These successes ensue, because the collegiate athlete directly receives money from some wealthy booster who is making efforts to live out the rest of his life through promising, young and susceptible athletes. The researcher focuses on the discussion of such issues and analyzes the advantages and disadvantages of such programs and boosters. Every successful coach has several boosters. The most powerful boosters can lobby college presidents and politicians and boosters who are rich and influential can ensure that the coach obtains a lot of money for his shows such that he feels respected. In most cases, boosters’ violations of NCAA rules involve givin g cash or other gifts to individual coaches, providing enrolled collegiate players with additional benefits and the recruitment of potential collegiate players. Boosters are not allowed to provide them with any special arrangements including reduced-price housing, free meals at restaurants, expense money or movie passes. The researcher then concluds that athletic boosters should stick to the virtue of giving their support to athletic programs allowing the directors of athletics and coaches to assign the money in such a way that the whole team benefits.

Steps in the Fracking Process Essay Example for Free

Steps in the Fracking Process Essay Step 6: Once the drilling gets about 500 feet above the shale formation, a downhole drilling motor with sophisticated measuring instruments begins the angle drilling creating a new horizontal path into the shale formation. Step 6: Once the drilling gets about 500 feet above the shale formation, a downhole drilling motor with sophisticated measuring instruments begins the angle drilling creating a new horizontal path into the shale formation. Step 4: The cement and casing are then pressure tested to ensure hydrocarbons and other fluids don’t seep out. Step 4: The cement and casing are then pressure tested to ensure hydrocarbons and other fluids don’t seep out. Step 3: Cement is then poured into this tubing throughout, displacing any remaining fluids and securing the casing in place. Step 3: Cement is then poured into this tubing throughout, displacing any remaining fluids and securing the casing in place. Step 2: The drill pipe and bit are removed and a steel â€Å"surface casing† tube is inserted into the well which stabilizes the well sides, creating a barrier. Step 2: The drill pipe and bit are removed and a steel â€Å"surface casing† tube is inserted into the well which stabilizes the well sides, creating a barrier. Step 1: Vertical well begins to be drilled with a drill pipe and drill bit past the ground water level a few thousand feet down. Step 1: Vertical well begins to be drilled with a drill pipe and drill bit past the ground water level a few thousand feet down. Steps In The Fracking Process Step 5: Both the drill pipe and drill bit are put back into the well and the drilling continues. Another layer of casing and cement is added for a second permanent behavior. The whole vertical drilling process costs about $663,000 Step 5: Both the drill pipe and drill bit are put back into the well and the drilling continues. Another layer of casing and cement is added for a second permanent behavior. The whole vertical drilling process costs about $663,000 Step 10: bridge plugs are inserted behind the fractures and the perforating tool continues to move backwards in the well whiles plugs are inserted behind each puncture in the shale. The entire fracturing process takes about $2.5 million. Step 10: bridge plugs are inserted behind the fractures and the perforating tool continues to move backwards in the well whiles plugs are inserted behind each puncture in the shale. The entire fracturing process takes about $2.5 million. Step 11: Plugs are then removed once all of the horizontal well has been punctured and the gas flows to the top of the well. Step 11: Plugs are then removed once all of the horizontal well has been punctured and the gas flows to the top of the well. Although we weren’t able to find exact figures for each of the steps, we did find that the entire process from beginning to end costs about $7 million dollars. Although we weren’t able to find exact figures for each of the steps, we did find that the entire process from beginning to end costs about $7 million dollars. Step 7: Once the desired horizontal path is at the desired length, the drill pipe and bit are removed and the casing and cement layers continue to the end of the well. The whole horizontal drilling process costs about $1.2 million. Step 7: Once the desired horizontal path is at the desired length, the drill pipe and bit are removed and the casing and cement layers continue to the end of the well. The whole horizontal drilling process costs about $1.2 million. Step 9: The tool is removed and fracturing fluid enters the well. The sand creates fractures in the shale and the fluid leaves with the sand remains in the fractures allowing the gas to flow into the well. Step 9: The tool is removed and fracturing fluid enters the well. The sand creates fractures in the shale and the fluid leaves with the sand remains in the fractures allowing the gas to flow into the well. Step 8: A perforating tool is inserted creating holes in the shale layer allowing hydrocarbons to the well stream. Step 8: A perforating tool is inserted creating holes in the shale layer allowing hydrocarbons to the well stream.

Botticelli Essay example -- Biography

He used his paintbrush like a pen or a pencil to outline. He was more interested in making his paintings beautiful in a fantasy type of way. He died a lonely man having done little or no more painting in the last ten years. Who was this famous artist? Botticelli. Thoughtful and clever, Botticelli painted many famous masterpieces. Botticelli’s real name was: Alessandro Filipepi. He was born in 1445 in Florence, Italy. This was the time of the Renaissance. Botticelli was the youngest of five children. He got his nickname when working with a goldsmith. The goldsmith named him Botticelli, meaning, â€Å"Little barrel†. Many other people of the Renaissance said he had a deep-set of eyes and flowing locks. But they also said he was a jokester and a prankster to his friends (â€Å"WebMuseum† par 2). By the time he was 15, he had his own workshop to show off his work. (â€Å"Historylink† par 2). In addition, when he was 15 years old he already was training with a very popular painter from the Renaissance. His name was Fra Filippo Lippi (Historylink). Fra Filippo Lippi taught him how to mix colors and how to paint pictures. In 1465 Botticelli made his own studio (â€Å"WebMuseum† par 3). In comparison Botticelli and Fra Filippo Lippi are very similar. They both painted a picture beginning with: The Adoration of the†¦ Botticelli’s picture: The Adoration of the Maji is a painting of the birth of Christ. Lippi’s picture: The Adoration of the Kings is a picture of the Kings. (â€Å"FactMonster† par 1). Botticelli spent most of his life in Florence. He painted many pictures of mythology. His most famous masterpiece was the Birth of Venus (â€Å"Artchive† par 2.). He was devoted to only paint pictures of mythological beings instead of religious subjects. That’s what he was... ...elli made a big difference in Florence, Italy. He worked for the famous Medici family. The Medici family was very important in the Renaissance. They controlled the Florence city and they were very wealthy. They valued him very much. Since Botticelli’s paintings were known for their poetic feeling, they either told a story or showed a famous scene from a mythological or religious subject. The masterpieces never had anything to do with science or nature. Not all of the characters were real they just had to stand for a purpose in the painting. Botticelli’s master Fra Filippo Lippi impacted his life by getting him to start to paint pictures. Without his assistance he would have never learned to paint any of the famous masterpieces in the Renaissance. He learned about mythological subjects and how to use decorative details. Lippi got him to be the gifted artist he was.

India vs China Essay

1.India and China fight for Super power tag.The two countries meet face to face only at The Himalayas, all other things for comparison will make stand these two countries individually, at their own socio-economic-political-cultural areas. To know who is super power, India or China or two know each areas of strength and weakness, let’s get into the points of concern for both to become super power. Military Strength – Conventional and Nuclear. 2.As two rising Asian powers with high GDP growths and increasing geo-political influence, India and China have been arch rivals in their race to superpowerdom. The race for regional dominance between these two countries has also spawned a race for militarization, with India sparing no efforts to match China’s military might. A comparative analysis is therefore overdue, to see how India and China fare against each other in their military strengths. According to United States DoD (Department of Defense) reports for 2006, China’s military expenditure is estimated to be 80 billion US dollars. However, the official Chinese CPC government quote is a $30 billion military expenditure (which a lot of analysts believe is under quoted). The actual Chinese military capabilities and budget are masked in deep secrecy to prevent foreign countries having an idea of its military might†¦and perhaps to create the strategic advantage of uncertainty. If we were to go by the conservative official Chinese figure of $30 billion, it would put China second only to USA in global military spending. On the other side, India’s official military expenditure for 2006 is quoted at $22 billion by the Min of Finance. India however, does not keep a level of secrecy as cloaked as China does, as its democratic government system requires public accountability. By its official 2006 military budget figures, India stands at 9th position in global military spending. 3. India’s active military personnel numbered over 1,325,000 (approx) while China was significantly higher at 2,255,000. In air defence, China’s PLA (People’s Liberation Army) Air Force has 9,218 aircrafts of which about 2300 are combat aircrafts, operating from its 489 air bases. The Indian Air Force has 3382 aircrafts which includes 1335 combat aircrafts operating from 334 bases and its sole aircraft carrier INS Viraat. The air superiority in China’s PLAAF is maintained by its fleet of Russian Su-30 MK and indigenously built J-10 fighters. Indian Air Force, on the other hand has French built Dassault Mirage 2000s and Russian Su-30 MKI as the best aircrafts in its combat fleet (no indigenous fighters or aircrafts have been deployed by India so far). Indian Navy is the world’s eighth largest navy with a with a fleet of 145 vessels consisting of missile-capable warships, advanced submarines, the latest naval aircrafts and an aircraft carrier in its i nventory. It is experienced both in combat and rescue operations during wartime and peace as seen from its wars with Pakistan in 1971, the December 2004 Tsunami, etc. In comparison, China’s PLA Navy with its fleet of 284 vessels is quantitatively larger but lacking in actual war experience, which could undermine its strategic capability. As of 2007, China has no aircraft carriers in its naval fleet but is slated to build and induct an aircraft carrier by 2010. 4.In strategic nuclear defence and delivery systems, China’s PLA is miles ahead of India’s nuclear forces. The PLA’s stockpile is estimated to have 200-400 active nuclear warheads. In comparison, India’s strategic nuclear force is estimated to have stockpiled about 50-70 nuclear warheads. The most powerful warhead tested by India had an yield of 0.05 megatons which is quite small compared to China’s highest yield of 4 megatons. India’s nuclear delivery system consists of bombers, supersonic cruise missiles and medium range ballistic missiles. Agni 2, India’s longest range deployed ballistic missile is capable of a range of 2500 km, carrying a single nuclear warhead of 1000 kg. In stark contrast, China’s nuclear delivery system is far more capable with multiple warheads (MIRV) ICBMs like DF-5A [12000 km] and DF-4 [7500 km]. It also fields submarine launched SLBMs like JL-2 [8500 km] and strategic fighter bombers like Su-27 Flanker in its nuclear delivery arsenal. 5.Economic theory teaches us that incentives drive decision making by a nation or an individual. In case of India, a democracy with no serious military adversary, its militarisation drive is often overshadowed by internal militancy issues and political struggles. In case of a communist China, it has a powerful military adversary in United States; the conflicts over Taiwan give China a strong incentive to beef up its military defence to counter the US military might. The situation is much similar to that of USSR vs USA Cold War, albeit on a much smaller scale. The end result is China walking far ahead of India in military might with overpowering superiority if both conventional and nuclear forces are taken into account. Population 6.China can be called The big tree of a forest, where plenty of things happen by nourishing other small plants and giving space for generation of more fruitful plants; that is its population. The one child per family policy is about to savor negative implications by large in future, through having more male births to continue their family and to maintain income levels, which leads to less female births, which doesn’t strike a balance between male to female sex ratio, and depicts the clear picture of future possibility to find a girl to sustain its offspring. Another major problem stands at the feet of China is, an unusual increase in the old age population which poses problem to maintain. 7.India being the next tree adjacent to the China in the forest of this world doesn’t have such limit of family members, which contributes more population and makes India the most populated country in the world in a decade span. Of this population, most of the people are below the age of 25 which adds new, promising, young talent to steer the Indian economy smoothly and also maintains female ratio which doesn’t leads to gender imbalance thus assuring working population balance to its best. Predicted to overtake China’s population in a decade, India has oceanic human capital which promises un parallel economy in the world. Education System 8.Education being the cornerstone for any economy, China laid much emphasis and achieved an Adult literacy rate of 94% as provided in World Bank preliminary census for the year 2011. For adult girls it remains at 99% striking a mastered balance in creating requisite opportunities for equal education and employment. Though primary education is much accentuated; secondary education didn’t got much attention especially in rural areas which poses a threat to future skill pool of the country. The major con for China in this area is its inability to produce large number of English speakers per capita. 9.India has an adult literacy rate of 74% and after taking efforts to increase the level of education for women between the age of 15 to 24, it has registered 80% literacy. Several NGO’s, corporate companies and women concerned societies are taking many initiatives for improving the literacy rate. Though urban areas strike a balance in the ratio of education for male to female; rural counterparts couldn’t fare well because of its infrastructural and social problems. One point that India has advantage over china is in the production more number of English speakers per capita with growing literacy rate. Industry 10.China caters for its domestic market with mass production concept in producing the items such as toys, electronic devices, mobiles, T-shirts. Obviously, fast consuming goods are given priority for production which wants a mere copying or imitation in work design rather than innovation. Apart from this China faces challenge to cater for heavy industry for which expertise and skills are needed and ability to serve global clients is the one area at which they dawdle. Recent initiative to kick start in automotive sector has left better chops for china without tasting much success. 11.India focuses on Industrial area to gear up its economy. The high technology steel produced through high spirit in India, has no comparable competitors across the world. Apart from intensified industrial production, IT sector is reined by vibrant skilled youth with wide range of attributes to contribute. As under from the above mentioned areas, it is experiencing advancement in the areas of engineering and services market and is having a consolidated automobile market in terms of production, engineering services, spares and marketing capability. Poverty 12.China has an un parallel history in reducing the poverty through equal distribution of resources, but due the long line it couldn’t be properly rationed which again struggling in the poverty pond that has been posing many non-social evils giving birth to rebellions and undesired effects like prostitution, drug mafia thus leading to HIV AIDS. Of course, there exists a difference between feeding a crow and a lion; but China government was never hopeless to feed the ever growing elephant called â€Å"Poverty† in their country. 13.India’s deeply disturbing social issue which has been deep rooted and chronic in its nature is persistent in its annual record showing no growth or probably negligible. Illiteracy, inaccessibility to safe drinking water, medical facilities and under nourishment is the roots of this ever growing, undesirable, social element. More children per family, crop failure, loss of assets are some points that can be characterized for the rising of poverty in an alarming way; but not given much importance by Indian politicians who spend always their whole time for making the lives of common people much better! Oops! Right or wrong, we have nothing to do, but to follow the flow, because India is a democratic country. Corruption 14.China has shown a remarkable score in corruption which has been deep rooted in government offices and ministries as the adage says failing is not a problem but refusing to stand again shows the difference, China did remarkably well in the crackdown of corruption, by punishing its Supreme ourt former vice-president, Huang Songyou for life time jail with connection to his fraud and bribery offences. That’s what called accountability and the action fills trust to curb corruption in China. 15.India fares worst compared do China, by being more corrupted than China giving a strong competition for which even it doesn’t have any people representative to take accountability to clean the trash left by most familiar corrupted officials and ministers. Neither former Telecom minster A. Raja has been awarded any punishment nor the officials and ministers involved with Common Wealth Games fraudulence and Adarsh Society scandal has been brought totally the under the control of law. The system being totally vicious, will take long time to get itself out from the ever growing poisonous pangs of the most favorite word of our Nethas called as â€Å"Corruption. â€Å" Otherwise it continues to dwell along with other evils that exist in the country. Economy 16.Making an in depth study and analysis of India vs. China economy seems to be a very hard task. Both India and China rank among the front runners of global economy and are among the world’s most diverse nations. Both the countries were among the most ancient civilizations and their economies are influenced by a number of social, political, economic and other factors. However, if we try to properly understand the various economic and market trends and features of the countries, we can make a comparison between Indian and Chinese economy. Going by the basic facts, the economy of China is more developed than that of India. While India is the 12th largest economy in terms of the exchange rates, China occupies the third position. Compared to the estimated $1.209 trillion GDP of India, China has an average GDP of around $7.8 trillion. In case of per capital GDP, India lags far behind China with just$1016 compared to $6,100 of the latter. Agriculture 17.Agriculture is another factor of economic comparison of India and China. It forms a major economic sector in both the countries. However, the agricultural sector of China is more developed than that of India. Unlike India, where farmers still use the traditional and old methods of cultivation, the agricultural techniques used in China are very much developed. This leads to better quality and high yield of crops which can be exported. Liberalization of the market 18.In spite of being a Socialist country, China started towards the liberalization of its market economy much before India. This strengthened the economy to a great extent. On the other hand, India was very slow in embracing globalization and open market economies. While India’s liberalization policies started in the 1990s, China welcomed foreign direct investment and private investment in the mid 1980s. This made a significant change in its economy and the GDP increased considerably. Difference in infrastructure and other aspects of economic growth 19.Compared to India, China has a much well developed infrastructure. Some of the important factors that have created a stark difference between the economies of the two countries are manpower and labor development, water management, health care facilities and services, communication, civic amenities and so on. All these aspects are well developed in China which has put a positive impact in its economy to make it one of the best in the world. Although India has become much developed than before, it is still plagued by problems such as poverty, unemployment, lack of civic amenities and so on. In fact unlike India, China is still investing in huge amounts towards manpower development and strengthening of infrastructure. 20.China mostly depends on Foreign Investments and also gets debts from US for mobilizing the required resources for its production and growth and has modernized its army by seizing civilian lands which has nothing to do with stumbling financial markets. China accelerates its growth by its export driven economy that places good at Balance of Payments, foreign exchange reserve s. 21.India is developing home grown companies to cater to its own and overseas needs and is attracting foreign investment which is offering 20% returns on investment opportunity that is the reason for Japan’s 5 billion dollar investment in industrial corridor in India. Also the takeover tool of Indian companies like TATA, Reliance is zooming growth rate with a handful promise of contribution fostered by government owned companies like ONGC, IOC. Other Areas 22.China has got good infrastructure and a breakthrough for making The fastest train which runs at 430km/hr owns by china strengthens the transportation connectivity and infrastructure is provided ample importance by building vast roads with single way allowance for commutation thus offering more feasibility for trade relations in the country. On the other hand it is employing knowledge people, but some constraints like, non English speaking people has been recently brought into light, for which China government took initiative to train their human capital with enough English to deal with International Business. Conclusion 24.India still being called as a developing country has drastically improved in providing urban infrastructure while the rural community has been neglected showing the cause in terms of economic development through industrial area. Industrial corridors and other innovative action is driving both growth and employment making it a power hub in the future with an abundant human capital both qualitatively and quantitatively.

Knowing Your Audience Paper and Communication Release Essay

On August 5, 2010 thirty-three workers were trapped approximately 300 meters underground with limited food, water, and oxygen due to a Coppermine that collapsed in Chile. It was not known at first if there were any survivors. This story gathered audiences all over the world as media interest came to life when a rescue worker’s drill emerged at the surface with a note attached to it: â€Å"The 33 of us are OK in the refuge† (Volk, 2011). Approximately two months after the collapse sealed the mine, a rescue hole was finally completed for the miners. To everyone’s amazement all thirty-three miners were rescued (Yang, 2010). When this tragedy took place, the company had to take care in how the media relied on their findings. The immediate families of the workers need to be notified first, and then the other employees, and then a media publication should be done professionally with truthful and accurate information. No one is prepared for this type of situation. Communication must be handled carefully and thoughtfully especially to the families of the miners and the miners themselves. When a company is communicating with the families, the potential needs will require details about the accident that took place with their relatives while at work (Tennyson & Ray, 2008). They will need to know the exact time and place the incident took place, who is trapped in the mine, and what rescue measures are being taken. They will need to be regularly updated as to the developments of the rescue process. Above all, they will need to be assured that all possible procedures are being taken to ensure that their loved ones are recovered safe and sound. Communication with the employees is going to require concise information and should be done formally. They will need a quick update of the accident that should include what the company is doing to rescue their coworkers. They are going to need to be reassured that any other mines are not at risk of collapsing  when they resume working (Bajak, 2010). Identifying your audience is one action that is needed before any communication is done (Tennyson & Ray, 2005). Once you have identified your audience than you can build your communication plan around it. After you give your message, you should make sure your audience has an opportunity to ask questions and know who or where to go if they still need more information. DRAFT COMMUNICATIONS To the families through the media. A crisis has occurred at the San Jose Mine. The mine has suffered a cave in on August 5th, leaving 33 workers trapped approximately 300 meters below the surface. Rescue operations have started and will continue under the supervision of the Chilean government. Several drills began to bore holes toward locations where rescuers thought the miners might be found but at this time have not established where they are precisely (Fiscor, 2010). Families are encouraged to be patient as these rescue operations are expected to take some time. Updates will be given as new developments arise. Once the workers are located, plans are underway to make sure they receive food, water, and medicine while they wait to be rescued. All families are encouraged to take heart as we are taking all necessary precautions to makes sure all the miners are rescued safely. All families will be allowed to see their loved ones as soon as they receive medical treatment. Please contact the number below for more information. This line will be open 24 hours a day. To the employees at an employee meeting. You may already be aware of the crisis facing our company. The San Jose mine collapsed and trapped 33 employees approximately 300 meters below the surface. The rescue operations are underway to rescue all workers safely. I want to assure you that we are doing everything possible to find and make sure that food, water, and medicine are available to the workers and that we will be working day and night until they are safe from harm. I want to inform you all that we are having all mines thoroughly checked to ensure they are safe before you resume work. We will be updating you on all the developments of the rescue operation and ask that you, please stay calm and if you have any questions or concerns, please contact your managers. Different audiences will need to be communicated in the best possible manner. What is right for one audience may not be correct for another  audience. References Volk, S. S. (2011). Refusing to hear: Press coverage of the Chilean miners. NACLA Report on the Americas, 44(4), 54-56, 44. Retrieved from http://search.proquest.com/docview/893765826?accountid=458 Yang, J. (2010, Oct 10). Hope surfaces in Chile. Toronto Star Retrieved from http://search.proquest.com/docview/757109034?accountid=458 Tennyson, P. A., & Ray, K. (2005). Reaching today’s utility audiences: Why there is no such thing as the general public. American Water Works Association. Journal, 97(1), 49-51. Retrieved from http://search.proquest.com/docview/221571012?accountid=458 Bajak, F. (2010, Oct 14). As Chile celebrates mine’s future in question. Spartanburg Herald – Journal, pp. n/a. Retrieved from http://search.proquest.com/docview/758202447?accountid=45049 Fiscor, S. (2010). Rescuers work to free Chilean miners. Engineering and Mining Journal, 211(8), 24-24, 26. Retrieved from http://search.proquest.com/docview/763615366?accountid=458

F-4 Phantom II in the Vietnam War

F-4 Phantom II in the Vietnam War In 1952, McDonnell Aircraft began internal studies to determine which service branch was most in need of a new aircraft. Led by Preliminary Design Manager Dave Lewis, the team found that the US Navy would soon require a new attack aircraft to replace the F3H Demon. The designer of the Demon, McDonnell began revising the aircraft in 1953, with the goal of improving performance and capabilities. Creating the Superdemon, which could achieve Mach 1.97 and was powered by twin General Electric J79 engines, McDonnell also created an aircraft that was modular in that different cockpits and nose cones could be affixed to the fuselage depending on desired mission. The US Navy was intrigued by this concept and requested a full-scale mock-up of the design. Assessing the design, it ultimately passed as it was satisfied with the supersonic fighters already in development such as the Grumman F-11 Tiger and Vought F-8 Crusader.  Ã‚   Design Development Altering the design to make the new aircraft an all-weather fighter-bomber featuring 11 external hardpoints, McDonnell received a letter of intent for two prototypes, designated YAH-1, on October 18, 1954. Meeting with the US Navy the following May, McDonnell was handed a new set of requirements calling for an all-weather fleet interceptor as the service had aircraft to fulfill the fighter and strike roles. Setting to work, McDonnell developed the XF4H-1 design. Powered by two J79-GE-8 engines, the new aircraft saw the addition of a second crewman to serve as a radar operator. In laying out the XF4H-1, McDonnell placed the engines low in the fuselage similar to its earlier F-101 Voodoo and employed variable geometry ramps in the intakes to regulate airflow at supersonic speeds. Following extensive wind tunnel testing, the outer sections of the wings were given  12 ° dihedral (upward angle) and the tailplane  23 ° anhedral (downward angle). Additionally, a dogtooth indentation was inserted in the wings to enhance control at higher angles of attack. The results of these alterations gave the XF4H-1 a distinctive look. Utilizing titanium in the airframe, the XF4H-1s all-weather capability was derived from the inclusion of the AN/APQ-50 radar. As the new aircraft was intended as an interceptor rather than a fighter, early models possessed nine external hardpoints for missiles and bombs, but no gun. Dubbed the Phantom II, the US Navy ordered two XF4H-1 test aircraft and five YF4H-1 pre-production fighters in July 1955. Taking Flight On May 27, 1958, the type made its maiden flight with Robert C. Little at the controls. Later that year, the XF4H-1 entered into competition with the single-seat Vought XF8U-3. An evolution of the F-8 Crusader, the Vought entry was defeated by the XF4H-1 as the US Navy preferred the latters performance and that the workload was split between two crew members. After additional testing, the F-4 entered production and commenced  carrier suitability trials in early 1960. Early in production, the aircrafts radar was upgraded to the more powerful  Westinghouse AN/APQ-72. Specifications (F-4E Phantom II) General Length: 63 ft.Wingspan: 38 ft. 4.5 in.Height: 16 ft. 6 in.Wing Area: 530 sq. ft.Empty Weight: 30,328 lbs.Loaded Weight: 41,500 lbs.Crew: 2 Performance Power Plant: 2 Ãâ€" General Electric J79-GE-17A axial compressor turbojetsCombat Radius: 367 nautical milesMax. Speed: 1,472 mph (Mach 2.23)Ceiling: 60,000 ft. Armament 1 x M61 Vulcan 20 mm Gatling cannonUp to 18,650 lbs. of weapons on nine external hardpoints, including air-to-air missiles, air-to-ground missiles, and most types of bombs Operational History Setting several aviation records just prior to and in the years after introduction, the F-4 became operational on December 30, 1960, with VF-121. As the US Navy transitioned to the aircraft in the early 1960s, Secretary of Defense Robert McNamara pushed to create a single fighter for all branches of the military. Following an F-4Bs victory over the F-106 Delta Dart in Operation Highspeed, the US Air Force requested two of the aircraft, dubbing them the F-110A Spectre. Evaluating the aircraft, the USAF developed requirements for their own version with an emphasis on the fighter-bomber role. Vietnam Adopted by the USAF in 1963, their initial variant was dubbed the F-4C. With the US entry in the Vietnam War, the F-4 became one of the most identifiable aircraft of the conflict. US Navy F-4s flew their first combat sortie as part of Operation Pierce Arrow on August 5, 1964. The F-4s first air-to-air victory occurred the following April when Lieutenant (j.g.) Terence M. Murphy and his radar intercept officer, Ensign Ronald Fegan, downed a Chinese MiG-17. Flying primarily in the fighter/interceptor role, US Navy F-4s downed 40 enemy aircraft to a loss of five of their own. An additional 66 were lost to missiles and ground fire. Also flown by the US Marine Corps, the F-4 saw service from both carriers and land bases during the conflict. Flying ground support missions, USMC F-4s claimed three kills while losing 75 aircraft, mostly to ground fire. Though the latest adopter of the F-4, the USAF became its largest user. During Vietnam, USAF F-4s fulfilled both air superiority and ground support roles. As F-105 Thunderchief losses grew, the F-4 carried more and more of the ground support burden and by the end of the war was the USAFs primary all-around aircraft. To support this change in mission, specially equipped and trained F-4 Wild Weasel squadrons were formed with the first deploying in late 1972. In addition, a photo reconnaissance variant, the RF-4C, was used by four squadrons. During the Vietnam War, the USAF lost a total of 528 F-4s (of all types) to enemy action with the majority being down by anti-aircraft fire or surface-to-air missiles. In exchange, USAF F-4s downed 107.5 enemy aircraft. The five aviators (2 US Navy, 3 USAF) credited with ace status during the Vietnam War all flew the F-4. Changing Missions Following Vietnam, the F-4 remained the principal aircraft for both the US Navy and USAF. Through the 1970s, the US Navy began replacing the F-4 with the new F-14 Tomcat. By 1986, all F-4s had been retired from frontline units. The aircraft remained in service with the USMC until 1992, when the last airframe was replaced by the F/A-18 Hornet. Through the 1970s and 1980s, the USAF transitioned to the F-15 Eagle and F-16 Fighting Falcon. During this time, the F-4 was retained in its Wild Weasel and reconnaissance role. These two latter types, the F-4G Wild Weasel V and RF-4C, deployed to the Middle East in 1990, as part of Operation Desert Shield/Storm. During operations, the F-4G played a key role in suppressing Iraqi air defenses, while the RF-4C collected valuable intelligence. One of each type was lost during the conflict, one to damage from ground fire and the other to an accident. The final USAF F-4 was retired in 1996, however several are still in use as target drones. Issues As the F-4 was initially intended as an interceptor, it was not equipped with a gun as planners believed that air-to-air combat at supersonic speeds would be fought exclusively with missiles. The fighting over Vietnam soon showed that engagements quickly became subsonic, turning battles which often precluded the use of air-to-air missiles. In 1967, USAF pilots began mounting external gunpods on their aircraft, however the lack of a leading gunsight in the cockpit made them highly inaccurate. This issue was addressed with the addition of an integrated 20 mm M61 Vulcan gun to the F-4E model in the late 1960s. Another problem that frequently arose with the aircraft was the production of black smoke when the engines were run at military power. This smoke trail made the aircraft easy to spot. Many pilots found ways to avoid producing the smoke by running one engine on afterburner and the other at reduced power. This provided an equivalent amount of thrust, without the telltale smoke trail. This issue was addressed with the Block 53 group of the F-4E which included smokeless J79-GE-17C (or -17E) engines. Other Users The second-most produced Western jet fighter in history with 5,195 units, the F-4 was extensively exported. Nations that have flown the aircraft include Israel, Great Britain, Australia, and Spain. While many have since retired the F-4, the aircraft has been modernized and is still use (as of 2008) by Japan, Germany, Turkey, Greece, Egypt, Iran, and South Korea.

Worldly essays

Worldly essays 1. People looking to trade in their old car for money off of their new car become discouraged with the low trade in value, and decide either not to buy a new car at all or to buy a cheaper model. The lower car sales is a reduction in demand, because the decrease in resale value of used cars is not changing the prices of the new cars, as a change in quantity demanded would suggest, it is changing what people are willing to pay for the cars. A graph of the new demand curve would actually be shifted to the left of the old demand curve, because the price of new cars has not changed, but the number of new cars being sold has changed. 2. Escalating consumer debt, higher interest rates, and slow growth in real income are all making it difficult for consumers to purchase cars. These factors also are not changing the price of cars, and so they are changes in demand, not quantity demanded. In other words, these factors are shifting the entire demand curve to the left. 3. Ford and Toyota are making the price of buying a new car cheaper, hoping that more people will want to purchase new cars. This is an attempt to change the quantity demanded. Ford and Toyota are hoping that their efforts will move them downward on a demand curve, hence more will people buy the less-expensive new cars. An advertising campaign. If Toyota and Ford were to start a new advertising campaign, they would be attempting to change the demand. With a new advertising campaign, the car companies are hoping that the demand curve would shift back to the right and more people would buy the cars they are making at a price that returns their profit to its original level. Answers to "Use Your Economic Reasoning" on pages 82 1. The U.S. has already mined most of its high-quality, accessible natural resource deposits. Other countries still have many high-quality, accessible deposits of natural resources. 2. Technology is helping U.S. firms to lower costs, b...

Ruining Your Writing by Cheap Blogging

Ruining Your Writing by Cheap Blogging Ruining Your Writing by Cheap Blogging Ruining Your Writing by Cheap Blogging By Michael Ali recently gave us five reasons why blogging improves your writing, and I dont disagree with any of them. What ruined my writing ability (temporarily, I hope) was not the chance to write regularly or to get instant feedback. So what ruined it? Did I get worse the more I practiced? Can that even happen? Sports coaches and music teachers will tell you that it can if you practice doing it wrong instead of doing it right. If you repeatedly practice bad habits, they will become ingrained habits. Email and instant messaging may have taught people how to type better, but I dont think its teaching them to write better. What ruined my writing ability was placing money and productivity higher than integrity and honor. I told myself, This assignment pays half of what I need to earn per hour; therefore, I will only spend half an hour on it. In retrospect, I realized that I was gaining income, but losing self-respect. I was quickly lowering my standards to meet my financial goals, but found that I couldnt raise them back again so easily. In essence, I was training myself to write sloppily. Disclaimer: Daily Writing Tips is a good example of a blog that attracts lovers of writing and pays them well. Ive done some of my best work here. Perhaps Ive done even better writing on my personal blog for which I receive no money at all. There is an economic aspect to writing professionally, of course, but I found that it also involves economics that are not monetary. The British economist E.F. Schumacher called this meta-economics. A job working with hazardous chemicals may earn you a higher salary, but may cost you in quality of life. Writing only for the money, even when my heart wasnt in it, paid most of the bills. But meeting a word count without meeting my personal standards, in effect, lowered my personal standards. I almost forgot what they were. I found out what had happened to me when I was offered a secure job in the marketing department at a local university. I took it and put my freelance writing career on hold. My freelance writing experience was one reason why I was hired. Yet when I began writing documentation for my new boss, he was unenthusiastic about using it. The problem wasnt my style or grammar or punctuation. He only told me, Ive found that when you really understand something, you can explain it clearly. Professional blogging, for low pay and not for love, hadnt taught me to explain things clearly. We expect bloggers to entertain us more than to inform us. When we expect them to inform us, we dont expect complete information. Theres nothing wrong with that. Ive found, however, that you advance by exceeding peoples expectations, not simply meeting them. And you wont advance as a writer when you dont meet your own expectations, especially when you tell yourself that you dont need to. To be fair, I was not a typical blogger. I was a professional blogger, trying to support my family and pay a mortgage in the US economy. When I complained mildly to one of my editors about my low pay scale, he wisely pointed out that my rate was typical for the industry. Even more wisely, he told me that most of my fellow writers were blogging because they loved their subject, not because they were depending on an extra few dollars to pay the mortgage. The danger Im warning against is not confined to the world of professional blogging. Everyone who writes for the money but doesnt get much of it is tempted to cut corners. Writing keyword-rich SEO copy is perhaps even more dangerous for aspiring writers. At least blogs have to appeal to human beings. That isnt a requirement for SEO copy. Every time you tell yourself, I can dash off this post; I dont need to devote any time or thought to it, you make it easier to do it the next time and the next time. Its quite easy to lose your critical ear and lower your standards if you deliberately do it over and over. Youre never writing only for others. Youre always writing for yourself too. Youre never dealing only with money. Youre also dealing with your ability and integrity. Your writing skills are like the assets of a bank account. You can add to your assets by doing your best work, all the time, and always raising the bar. You can lose assets as a writer when you dont. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:10 Grammar Mistakes You Should Avoid15 Words for Household Rooms, and Their SynonymsSit vs. Set

Whistleblowing Research Paper Example | Topics and Well Written Essays - 1250 words

Whistleblowing - Research Paper Example nzi scheme in 2009 – discuss their causes, analyze the importance of whistleblowing and find out the implications that this practice has had on corporate governance globally. At the end of 2001, Enron’s filing for bankruptcy made it the largest corporate bankruptcy in the history of the United States. This fall from being the most innovative company as per Fortunes Most Admired Companies survey was catastrophic. Enron’s misconduct were brought to the fore by Sherron Watkins, a former vice president who had previously warned Enron’s chairman that its current aggressive accounting tactics were nontransparent and would come back and haunt the organization. From her investigations Watkins became increasingly alarmed as it became apparent that Enron was using accounting loopholes, special purpose entities, and poor financial reporting to misrepresent earnings by hiding billions in debt from projects. Enron was a classic case of audit failure which forced the US government to come up with legislation to prevent such scandals from future occurrence. In 2002, WorldCom overtook Enron as the largest corporate bankruptcy in US history – a record that has since been broken by Lehman Brothers in 2008. WorldCom, like Enron, was also involved in use of fraudulent accounting techniques that classified operating costs as capital expenditures and inflated revenues through phony accounting entries to create a facade of financial growth and profitability. Even though the WorldCom board reacted swifter than Enron in dealing with the masterminds of this fraud, it still took the courage of Cynthia Cooper to blow the whistle on WorldCom's unscrupulous financial practices. In reaction to these scandals, the US government enacted the Sarbanes-Oxley Act of 2002 together with several amendments to the U.S. stock exchanges’ regulations. The new rules included different provisions whose purpose was to ensure alignment of incentives of corporate insi ders with those of investors, and to reduce the likelihood of corporate misconduct and fraud. For example, the new rules mandated exchange regulations to require a majority of independent directors on corporate boards and independence of the board committees that choose new directors and compensate managers (Chhaochharia & Grinstein, 2007). This act also included provisions that protect whistleblowers by forcing companies to create dedicated mechanisms to record and track information provided by employees both anonymously and confidentially (Eaton & Akers, 2007). The third whistleblower case is somewhat different from the Enron and WorldCom cases with the whistleblower being an individual not operating within the company that committed the fraud. In this instance, Harry Markopolos took it upon himself to conduct an independent financial fraud investigation for close to a decade to uncover evidence that Bernie Madoff's wealth management business was nothing but a grand Ponzi sche me. Markopolos probed Madoff’s operation and kept filing formal complaints at the US Securities & Exchange Commission (SEC) to have Madoff’s hedge fund investigated. The SEC never acted on Markopolos’ tips until 2008. Bernard Madoff Securities firm pitched investors a strategy he called ‘split strike conversion’

Strategies of Hearing Aids Market Essay Example | Topics and Well Written Essays - 500 words

Strategies of Hearing Aids Market - Essay Example An increase in the price of commodity results in the decrease of the quantity demanded the same commodity and vice versa (Keat and Young, 2009, p. 47). Therefore, if the firms reduce the prices of hearing aids, there can be increased demand for it and as  result firms can achieve higher sales and higher profits. Demand and revenue are closely related. When demand is elastic, the total revenue will be increased due to a decrease in the price of the product. When the percentage of quantity demanded is more than the changes in price, the total revenue will be increasing. While analyzing the price factor and demand for the hearing aids, it can be understood that reducing the prices can be a reasonable measure to expand the demand and market for hearing aids. But same time, the price is often regarded to be an attribute that consumers value a product and its quality. The case of hearing aid markets show that high price has become the main factor behind less demand for it and therefore firms can increase potential demand for the product if they can offer hearing aids for reduced prices. The hearing aid companies can have pricing strategies. Companies can increase the total revenue by decreasing the prices of hearing aids if the demand is Elastic or by increasing the prices if the demand is inelastic. The hearing aids demand is inelastic because there are very few substitutes and it is considered to be an essential device for hearing for those who suffer from hearing loss (Amlani, 2007). So, the hearing aids firms can possibly increase the prices in order to increase the revenue, but it may have to reduce the prices and increase the quality of the products in order to gain a better position among the competitors especially if there is perfect competition in the market. Based on market and situational analysis like Porter’s five force analysis, a marketing manager will be able to analyze various factors like buyer and supplier powers, competition rivalry, potential entry and other threats, and based these the managers will be able to implement either cost-leadership approach or differentiation approach (Keat and Young, 2009, p. 376).  

Interaction between Information Systems (ISIT) and business strategies Essay

Interaction between Information Systems (ISIT) and business strategies in an Banking organisation - Essay Example The study will use case studies where a sample size of 10 banks will be randomly selected in London and used for the purpose of study. For data collection, face to face interview will be conducted with the general manager and the IS manager of these banks. An observational check list will be used to collect information to assess the effectiveness of the model in each bank. Data will be collected over a period of one month. The data collected will be analyzed using simple analytical means of percentages, means and deviation and later subjected to regression analysis. The study will assume that the sample selected will be a representative of the whole population and that researcher will secure appointments with the managers. With the world turning to a global village, the world financial sector is under pressure to catch up with the new developments. Having been a conservative economic sector confined to their indigenous areas of operation, banks are facing pressure with increasing competition. Many banks have resulted to expansion strategies in order to serve their customers wherever they travel in this dynamic world. This has posed a challenge to many banks in terms of coordination of its services. Many other banks have resulted to mergers in order to have an international presence. Ideally, all banks have resulted to expansion strategy in one way or another. Due to large area of operation, banks have been faced with a problem of coordinating all their braches or merger partners. Banking industry has been in the front line in embracing the ever changing face of information system in order to coordinate their services well. But at the same time, many banks have found that embracing information systems may not stream line their services as intended. They have found information system has come up with its own woes. In some banks it has been found to be too expensive, cumbersome and creating a lot of inconveniences. It has lead to a lot of frauds which has led to losses to many financial institutions. This research aims at investigating how banks are implementing their information system, the reason for turning to information system, and the challenges they are facing in implementation of the strategy. The research hopes to compare information systems strategies in different banks to show models which have succeeded and which have failed in order to provide banks with resource material which they can refer if they want to implement a new IS strategy or to upgrade their existing one. Statement of the problem Many financial institutions have found it difficult to keep up with the changing demand of the banking sector in wake up of globalization. They have been faced with numerous challenges in streamlining their operations and relationship with their customers. Having resulted to new strategies using IS, many of them have found that the systems are not that efficient and they are faced with the same problem of efficiently. Purpose of the study The study aims at proving a critical comparison of different IS models that are being used in the banking sector today to provide resources information for the banking sector on the most efficient models as it will have studied. It aims at giving

Affects of Poor Nutrition on Childrens Behavior Research Paper

Affects of Poor Nutrition on Childrens Behavior - Research Paper Example In 2003, Africa had an estimated 200 million children and adults that were under nourished according to the Food and Agricultural Organization of United Nations (The State of Food Insecurity in the World, 2003). Malnutrition is the reason for 55% deaths of children under 5 years of age globally. Out of 2.9 million deaths annually in Africa, approximately 0.1 million were as a result of malnourishment (Benson & Shekar). Several statistics are available that show the severity of poor nourishment and to what extent is it prevalent in the world today. According to UNICEF, millions of people Worldwide suffer from varying degrees of brain damages and stunted growth due to different deficiencies. In Sub-Saharan Africa, every third child is underweight and about 20% are found to be stunted (Bekele, 1998). According to research, proper nutrition is a major determinant of a child’s growth starting from as early as the intrauterine period; when the child is in the womb of the mother. Therefore, proper intake of nutrients begins before birth with the mother who bears the child. It is essential for the mother to take a nutritionally balanced diet which has a direct impact on the child’s growth and development. Absence of proper nutrition intake during pregnancy can have a permanent and irreversible impact on the child. Therefore, breast- feeding determines a major chunk of child’s cognitive and other development per se. If the mother herself does not take a healthy diet, it is going to effect the child’s growth negatively. Iron being an important part of brain tissue determines the speed of nerve impulses; which means deficiency of iron in the infancy period is likely to cause permanent damage to brain cells. This results in poor motor skills and abnormalities in behavior. It is also noticed that poorly nourished children find it hard to fight diseases or infections and so they are often found in poor health and

Children in the children center observation Research Paper

Children in the children center observation - Research Paper Example She looks back and looks around at everyone present in the church. She looks at the ceiling and says â€Å"Its gotten higher.† 4:55- She jumps down from the bench and stands put her left palm on the side of the bench and looks back. She walks out of the pew and stands for sometime holding the side handles of the pew and looks at the gate of the church from where she had entered. 5:05- She looks at the hymn book placed on the bench and picks it up. G opens the book and says â€Å"what are all these?† She closes the hymn book and with her right forefinger tries to read â€Å"HYMN BOOK†. She says â€Å"H- Y-M –N-B-O-O-K† â€Å"What is it mommy?† G asks. 5:06- G puts it down and starts to look at the ceiling. â€Å"Mommy is Jesus here now?† â€Å"Where is he sitting?† She tries to look for â€Å"Jesus† in the church. She starts nodding her head when the choir sings. She stands up and nods her head to the left and right. 5:07- G bends down and gets out of the bench. G smiles â€Å"Look I am here now†Ã¢â‚¬  I am coming†. She walks to the mid of the church and stops at a painting hung on the walls. She looks at it minutely with both her hands on her hips. 5:12- G stands up again and walks towards the end of the church and stands near the statue of Mother Mary. She touches it and folds her hands and prays. She touches it again with her right palm and kisses her palm. 5:19- She finished collection of the 6th row and takes back the bag with her right hand. She puts her left hand underneath the bag and says †Its heavy† and walks towards the end of the hall. She smiles at the nun and hands over the bag. G is a 6 year old. She is wearing a mauve colour frock and pretty mauve shoes. G seems to know what happens in the church which shows that she must have come to church on several occasions. G seems enthusiastic since she wanted to sit in the first bench. G’s behaviour shows that she copies

Security Systems Essay Example | Topics and Well Written Essays - 250 words

Security Systems - Essay Example A Firewall is effective at protecting one's computer. Firewall sets limits to the allowable access point of users and it restricts the users from entering those sites that are suspected to be harmful. It also blocks malicious sites from opening up; this is done to ensure that the threats are unable to enter into one's computer system. Another type of security system is the virus protection software. In installing this type of software it is important to constantly update its features, most importantly the current virus definition as it tends to change from time to time (Reardon, 2001). Actually, there are a lot of anti-virus products offered online but before one would opt to purchase it, factors like the source or the company offering it as well as the over-all product features must be taken into consideration. Upon using technological gadgets like computers, it is always vital to take the necessary precautions. Installing an antivirus software or turning on the firewall does not ta ke a lot of energy, it only requires a person to click the button of a mouse. By doing this one is guaranteed of protection.

Children in the children center observation Research Paper

Children in the children center observation - Research Paper Example She looks back and looks around at everyone present in the church. She looks at the ceiling and says â€Å"Its gotten higher.† 4:55- She jumps down from the bench and stands put her left palm on the side of the bench and looks back. She walks out of the pew and stands for sometime holding the side handles of the pew and looks at the gate of the church from where she had entered. 5:05- She looks at the hymn book placed on the bench and picks it up. G opens the book and says â€Å"what are all these?† She closes the hymn book and with her right forefinger tries to read â€Å"HYMN BOOK†. She says â€Å"H- Y-M –N-B-O-O-K† â€Å"What is it mommy?† G asks. 5:06- G puts it down and starts to look at the ceiling. â€Å"Mommy is Jesus here now?† â€Å"Where is he sitting?† She tries to look for â€Å"Jesus† in the church. She starts nodding her head when the choir sings. She stands up and nods her head to the left and right. 5:07- G bends down and gets out of the bench. G smiles â€Å"Look I am here now†Ã¢â‚¬  I am coming†. She walks to the mid of the church and stops at a painting hung on the walls. She looks at it minutely with both her hands on her hips. 5:12- G stands up again and walks towards the end of the church and stands near the statue of Mother Mary. She touches it and folds her hands and prays. She touches it again with her right palm and kisses her palm. 5:19- She finished collection of the 6th row and takes back the bag with her right hand. She puts her left hand underneath the bag and says †Its heavy† and walks towards the end of the hall. She smiles at the nun and hands over the bag. G is a 6 year old. She is wearing a mauve colour frock and pretty mauve shoes. G seems to know what happens in the church which shows that she must have come to church on several occasions. G seems enthusiastic since she wanted to sit in the first bench. G’s behaviour shows that she copies

Nihilism and its Relationship to the Death of God Essay

Nihilism and its Relationship to the Death of God - Essay Example Nihilism represents a philosophy of negation for all forms aestheticism. Friedrich Nietzsche wrote a great deal of literature concerning nihilism; however, critics argue that Nietzsche did not advocate nihilism, but he was concerned about the effects of nihilism on society and culture. The fundamental basis of nihilism constitutes the entire rejection of both social sciences and classical philosophical systems. Nihilism advocated utilitarianism and scientific rationalism. Utilitarianism is a moral framework that proposes doing the greatest good for the greatest number of people. Scientific rationalism deals with providing valid reasons to support arguments for them to be considered true. Nihilism aimed at negating all authority practiced by the state, church and family by representing a form of positivism and materialism comprising of a revolt against the established social order. Nihilists believed primarily on scientific truths for finding solutions to social problems; according to Nietzsche, science was the cure for all social problems since it eliminated ignorance that caused evil in societies. It is critical to understand the meaning and historical background of nihilism in order to recognize the relationship between nihilism and the death of God.

United States Army and Respect Essay Example for Free

United States Army and Respect Essay RESPECT HAS BEEN a distinctive US Army value since 1778 when Frederick William Baron von Steuben noted that a US officer.s first objective should be to treat his men .with every possible kindness and humanity..1 So it was not surprising when the US Army identified respect as oneof its seven values. In 1998 respect language gave the Army a powerful way to organize ongoing discussions about discrimination and harassment.2 The previous year.s headlines had been filled with allegations of appalling violations of respect. The inclusion of respect as a value along with loyalty, duty, selfless service, honor, integrity and personal courage sent a strong message that respect for others should be an integral part of US Army leadership. The US Army Training and Doctrine Command. (TRADOC.s) initial definition of respect, .treat people as they should be treated,. provided little guidance for defining the characteristics of this core component of Army leadership. RespectinFM22-100 As the capstone leadership manual for the Army, US Army Field Manual (FM) 22-100, Army Leadership, gives a concrete definition of respect in Army leadership. 3 It emphasizes character, principles of Army leadership and Army values and provides a clear, understandable doctrine to guide soldiers as they strive to become and develop as .leaders of character and competence..Despite its stated mission, FM 22-100 fails to explain how respect is unique to Army leadership and what it looks like in practice. In fact, these issues are never addressed. Its brief discussion of respect is framed in language borrowed from philosophy and management theory without considering whether that language is adequate for Army leaders. Applying respect to leaders. interpersonal skills and practical judgment.what leaders .know and do..is never specifically explored. Should we conclude that respect in the Army is no different from popular versions of respect? Most professional soldiers are acutely aware of a discontinuity between the Army.s organizational culture and popular US culture. Official documents often refer to this disjunction as a reason for teaching Army Values, especially to new recruits.4 The fact that FM 22-100 leaves its readers wondering whether respect in Army leadership is the same as popular respect highlights a potentially serious operational problem. Without a clear, solid definition of respect, Army leaders cannot be expected to understand the sort of respect they are meant to exemplify. Some sound explanations are found in FM 22- 100, such as the notion that tough training does not demean subordinates. Building their capabilities and showing faith in them is .the essence of respect.. Respect is .an essential component for the development of disciplined, cohesive and effective warfighting teams. that is based on trust and regard for fellow soldiers.5 The manual also notes that team identity and the bond between lead ers and subordinates spring from mutual respect as well as discipline. Nevertheless, it is difficult to know how to interpret these passages because so much of the discussion of respect in FM 22-100 is hidden in popular language about tolerance, civility and individual autonomy. So while Army Values such as selfless service and personal courage come with fairly sophisticated explanations and examples, respect is left behind. This is something everyone wants, not many people have, and a few people give. Most people would appreciate getting respect from others but do people actually give respect. Unfortunately, a lot of the time, this does not happen. Perhaps, people just dont recognize that they arent giving respect. So, what is the definition of respect exactly? The Oxford dictionary defines respect as deferential esteem felt or shown towards a person or quality. Does that actually explain what respect really is? Respect can be broken down to many topics. People appreciate receiving respect from others; however, much of the time people fail to give resp ect. Respect takes a number of forms: Respect for other people, respect for peoples property, and perhaps most importantly, respect for oneself. If you want others to give you respect, you must first learn how to give respect yourself. There is a lot of ways to respect a person or people, there are a lot of definitions to define respect: â€Å"To feel or show definite regard for; esteem. To avoid violation of or interference with: respect the speed limit. To relate or refer to; concern†. relation or reference, esteem for or a sense of the worth or excellence of a person, a personal quality or ability, or something considered as a manifestation of a personal quality or ability, deference to a right, privilege, privileged position, or someone or something considered to have certain rights or privileges; proper acceptance or courtesy; acknowledgment, the condition of being esteemed or honored, a formal expression or gesture of greeting, esteem, or friendship, favor or partiality. Anot her one is to respect their rules, feelings, their personal space or bubble. There are many other forms of respect. Respect is created in many ways. It is created when people treat others as they want to be treated. So the growth of something, such as respect, often nourishes itself from its own process and dynamics. Being the first to accord respect, and with time, it will develop amongst all the conflicting parties. Avoid insulting people or how they feel about certain situations. Instead try to understand them. Many disastrous interactions are characterized by attitudes such as arrogance, disdain, intimidation. To avoid this be courteous. Listen to what others have to say. Treating people FAIRLY , all is the basic elements â€Å"that we learned in Kindergarten† that goes a long way to creating an atmosphere of trust and respect. Contempt and humiliation are the absence of respect, as are a sense of being unheard or not UNDERSTOOD. The absence of respect or a perceived lack of respect often leads to conflict at personal or professional level. Respect plays an important role in a number of ways. Those who are respected wi thin the community or the workplace are most likely to be able to bring or encourage peace. If there is no respect to be perceived in the workplace it can lead to destruction meaning no TRUST and/or low morale. Once people are given respect, they are more willing to make compromises which are long term and sustainable, rather than those that are made under duress. One must respect his or herself. This respect is holding your head high and respecting your own opinions. It’s acknowledging that you have ideas and then sharing them because you are not AFRAID or intimidated of what others may think. It is not letting peer pressure and other things affect the way you think or want to think. I can say that I lost all respect for the Army. The army is the worst organization to be a part of. Lower enlisted soldiers don’t get respected or treated like human beings even though it is claimed that they do. Any Soldier who enjoys the significance of respect and self-respect in everyday life largely explains why particularly in morale has been lowered and the increase in rules being broke. They are also invoked in bioethics, environmental ethics, workplace ethics, and a host of other applied ethics contexts. Although a wide variety of things are said to deserve respect, for the interest in respect has overwhelmingly been focused on respect for persons, the idea that all persons should be treated with respect simply because they are persons. Today the Army defines RESPECT as (Quote) The regard and recognition of the absolute dignity that every human being possesses; incorporates diversity and compassion. An even easier way is to think of it as The Golden Rule – treating fellow soldiers exactly the way you would wish to be treated. Respect in the Military in my opinion means allowing to be talked to any type of way or just treated not like a human being all because of a certain rank. Regardless of the military we are all human beings and deserve to be treated like people not robots.

Free College Essays - Hindu Influence in A Passage to India :: Passage to India Essays

A Passage to India - Hindu Influence Several different literary elements work in tandem to produce the magic seen in E. M. Forster's A Passage to India. Because this novel was presented to the world less than a decade after World War I, the fantastic and exotic stories of India seized the attention of the relatively provincial society of the day, and the novel's detailed presentation of Hinduism certainly excited the imaginations of thousands of readers. Benita Parry supports this assertion when saying, "Hinduism takes its place at the core of the novel just as it lies at the heart of India" (164). How powerful was Hinduism in India? Historians have pointed out that the Indian masses united with strength only when Gandhi appealed to them through Hinduism (Parry 164). With this in mind, it seems reasonable for Forster to devote much energy to portraying the Hindu religion. Furthermore, Forster himself expressed that he viewed himself as on "nearer nodding terms with Krishna (the Hindu god of literature, art, music, and dance) than with any other god" (McDowell 105). The clash between Hinduism and Christianity in A Passage to India parallels the conflict between the Indians and the English. Hinduism is best represented in the novel by Professor Godbole, and Christianity is epitomized in Mrs. Moore. Mrs. Moore comes to India with the kindness and understanding heart of a devout Christian but leaves morose and peevish. Perhaps she is haunted into this state by Professor Godbole's strange song: "At times there seemed rhythm, at times there was the illusion of a Western melody. But the ear, baffled repeatedly, soon lost any clue, and wandered in a maze of noises, none harsh or unpleasant, none intelligible.... The sounds continued and ceased after a few moments as casually as they had begun - apparently half through a bar, and upon the subdominant" (84-85). When Godbole explains that his song is about a milkmaid begging for the Krishna's assistance, and Krishna's failure to appear, Mrs. Moore asks, "But he comes in another song, I hope?" to which Godbole immediately replies, "Oh no, he refuses to come. I say to him , Come, come, come, come, come, come. He neglects to come" (85). It is this song that forces Mrs. Moore and Adela Quested into emotional cocoons from which they only escape to meet horrible circumstances: Mrs.

Averys Article on Global Warming :: Environmental Global Climate Change

As a reader the first thing I noticed about this piece is that it is an extract from The Guardian newspaper. This shows that this article is meant for intelligent and a more intellectual readership. Avery is trying to convince the reader that Global Warming is a good thing which we can benefit from. He is portraying his point of view by using his own assertions. He refers to the increase in global temperature in the next century as predicted by scientists. This method is used effectively by the author to help convince the reader to support his opinion. Avery uses a method which almost predicts the future, when in fact it is an educated guess to help support his opinion. An example of this is, "We can expect a peak population of approximately 8.5 billion in the year 2035." This is used effectively to stop the author from making a rash comment which may be proven wrong. This also shows that the author has conducted some research. He also rebuttals other scientific views. An example of this is, "That may sound like a lot, but it isn't." He uses this method lucratively. Avery says, " none of them expects to see the planet much warmer in the foreseeable future". This is a very widespread comment which is inaccurate, because Avery would have had to ask every scientist and each one will have had to have agreed. Avery also uses the history of the subject matter to help prove his point. Here is an example of this, "Between 900AD and 1300 the earth warmed by some 4-7 degrees." This is very effective as it shows the author has conducted some research and used it successfully. Avery uses many facts in his piece for example, " The world dropped into The Little Ice Age." This also shows that the author has used research to help his argument. Avery uses a clear structure in his piece. I noticed that the title, " Welcome To the garden of Eden" portrays a perfect paradise which can be interpreted as a

Methods of storing records and the benefits Essay

â€Å"Databases† are a very useful way of storing records, uses a database called Oracle ‘People System’. The database keeps individual records and what courses have run. It can be accessed by managers and the L&D team, we can produce quick reports. Once information have been entered into the system can always be found. The information that we can get from the database report: †¢Who has attended or cancelled courses †¢What kind of training has run in certain periods (Management, Personal Development, Commercial, and Editorial). †¢What kind of training employees have done †¢What courses are on demand †¢External trainers used â€Å"Spreadsheets† this is another very useful way of storing information, such as budget tracker which can automatically calculate costs if you put the right formula in. particular cells can be filtered to find precise information, you can turn data into charts Identify types of data to be collected and explain how each supports â€Å"Specific Learning needs information’’ this helps to identify the learning needs of individuals and departments. This allows us to have correct courses and external trainers. We can identify strengths and weaknesses of individuals at, we collect information from managers which help identify training needs. Everyone needs Personal Development skills which can help identify problems, line managers will tell us what the problems are for example it could be struggle with conversations with clients or helps with sales meetings or product selling. We will analysis this information and design courses, I would recommend courses that we have at Tough conversation, make meeting happen or face to face selling courses. â€Å"Organisational Information’’ this helps to identify what the business needs from the L&D team, and what the current and future plans are. How can we develop the new skills that the business requires. Knowing what the business needs helps us to plan and priorities and design courses.

Customer satisfaction and loyalty of hyundai Essay

The history of the automobile begins as early as 1769, with the creation of steam engined automobiles capable of human transport. [1] In 1806, the first cars powered by an internal combustion engine running on fuel gas appeared, which led to the introduction in 1885 of the ubiquitous modern gasoline- or petrol-fueled internal combustion engine. The year 1886 is regarded the year of birth of the modern automobile – with the Benz Patent-Motorwagen, by German inventor Carl Benz. Cars powered by electric power briefly appeared at the turn of the 20th century, but largely disappeared from use until the turn of the 21st century. The early history of the automobile can be divided into a number of eras, based on the prevalent means of propulsion. Later periods were defined by trends in exterior styling, and size and utility preferences. 1. 1HISTORY OF CARS Old Engraving depicting the 1771 crash of Nicolas Joseph Cugnot’s steam-powered car into a stone wall. The automobile as we know it was not invented in a single day by a single inventor. The history of the automobile reflects an evolution that took place worldwide. Starting with the first theoretical plans for a motor vehicle that had been drawn up by both Leonardo da Vinci and Isaac Newton. In 1769, the very first self-propelled road vehicle was a military tractor invented by French engineer and mechanic, Nicolas Joseph Cugnot (1725 – 1804). Cugnot used a steam engine to power his vehicle, built under his instructions at the Paris Arsenal by mechanic Brezin. It was used by the French Army to haul artillery at a whopping speed of 2 1/2 mph on only three wheels. The vehicle had to stop every ten to fifteen minutes to build up steam power. The steam engine and boiler were separate from the rest of the vehicle and placed in the front (see engraving above). The following year (1770), Cugnot built a steam-powered tricycle that carried four passengers. Early Electric Cars Steam engines were not the only engines used in early automobiles. Vehicles with electrical engines were also invented. Between 1832 and 1839 (the exact year is uncertain), Robert Anderson of Scotland invented the first electric carriage. Electric cars used rechargeable batteries that powered a small electric motor. The vehicles were heavy, slow, expensive, and needed to stop for recharging frequently. INTRODUCTION TO INDIAN MARKET The present Indian economy is characterized by increasing in the consumption rate. Today Indian market is exposed to a lot of competitions not only from the domestic players but also global players. The competition in the market is driving every manufacturer to cut costs and focus on satisfying the customer which will surely help him retain his market share and also to enhance it. The customers delight in the business world of marketing today. All the marketers are oriented themselves towards it. 1. 2 MARKETING MARKET The term market is derived from the Latin word ‘Marcatus’ which means trade, merchandise or plan of business. It means interaction of the buyers and sellers in the person or through telephone, telegraph, mail etc. MARKETING Marketing is a comprehensive term. It is not a mere exchange of goods and services. It includes all those activities connected with the process of identifying the needs of the customer and then organizing the business accordingly to meet the needs of the consumer. â€Å"Marketing is a social and managerial process by which individuals and group obtain what they need and want through creating, offering and exchanging products of value with others†. Philip Kotler â€Å"Marketing is the total system of interacting business activities designed to plan, price, promote, and distribute wants satisfying products and service, to present and potential customers†. Professor William Stanton. CONSUMER PERCEPTION The term perception refers to the complete act of ‘perceiving’ and involving of the psychological factors. Perception is the process by which the mind receives organizes and interprets a particular thing. It is estimated that 90 percent of the stimuli that the individual perceives come through sight and the rest from learning. Price is another element of marketing mix where perception has its implication. The basis of perception We know that sight perception depends on the flow of photons in through the pupils and absorbed in the retina. Therefore with the operation of our senses we do know there is something there can and is influencing the sensory mechanisms within ourselves but we do not necessarily know what it is that is causing the sense of experience. This gives rise to two levels of perception. The first is called immediate perception and is totally physical the operation of the physical universe following its mechanistic path ways, some of which happen to occur as neural events in our brain. The second level of perception is the interpretative perception where our psychology and attention is implicated in the perceptual act. Immediate perception is direct mediated only by physiology of perceiving species. Moving beyond immediate perception such as when a person attends to what they are perceiving, then all the well known aspects come to the fore. The obvious consequence is that we do not necessarily perceive that which we immediately perceive. The mechanism of immediate perception area set of physical events in the physical universe. The external reality is generating a perpetual field that is influencing the eye, which in turn is influencing the neurons of the visual cortex. The visual cortex is the reacting part. The interaction of the visual cortex with other parts of the brain and central nervous systems represented by the arrows to thought and emotion is the beginning of the analysis of the complete act of perception involving the emotive and interpretative elements. This model of immediate perception says that we immediately perceive reality via the effect a perceptual field has no sensory apparatus of our physiology. The study of consumers helps firm and organizations improve their marketing strategies by understanding issues such as: The psychology of how consumers think, feel, reason, and select between different alternatives ( e. g. brands, products). The psychology of how the consumer is influenced by his or her environment (e. g. , culture, family, signs, media). The behavior of consumers while shopping or making other marketing decisions. Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome. How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer. How marketers can adopt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer. Understanding these issues help us adopt our strategies by taking the consumer into consideration. We also learn that consumer’s will sometimes be persuaded more by logical arguments, but at other times will be persuaded more by emotional or symbolic appeals. By understanding the consumer, we will be able to make a more informed decision as to which strategy to employ. CONSUMER BEHAVIOUR One official definition of consumer behavior is â€Å"The study of individuals groups, or organizations and the processes they use to select, secure, use, dispose of products, services experiences or idea to satisfy needs and the impacts that these processes have on the consumer and society. † This definition brings up some useful points. ?Behavior occurs either for the individual, or in the context of a group (e. g. , friend’s influence what kinds of clothes person wears) or an organization (people on the job make decisions as to which products the firm should use). ?Consumer behaviour involves the use and disposal of products as well as the study of how they are purchased. Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption. Since many environmental problems result from product disposal (e. g. , motor oil being sent to sewage systems to save the recycling fee, or garbage piling up at landfill) this is also an area of interest. ?Customer behavior involves services and ideas as well as tangible products. ?The impact of consumer behavior on society is also of relevance. For example, aggressive marketing of high fat foods or aggressive marketing of easy credit may be serious repercussions for the national health and economy. There are several units in the market that can be analyzed. The main trust in this course is the consumer. However we will also need to analyze our own firm’s strengths and weaknesses and those of competing firms. Finally, we need to assess the marketing environment although we may have developed a product that offers great appeal for consumers a recession may cut demand dramatically. WHO IS THE CUSTOMER? We all think of customers as the people who sit at our tables and pay for the goods and services purchased. But they are individuals in their own right. They may be business people, tourists, youngsters, retired couples or celebrities. They cannot be looked upon as an amorphous group – their needs are different and your service should reflect that. †¢A customer is the most important person in our business. †¢A customer is a person who comes to us with needs and wants and it is our job to handle them in a manner that is profitable to him/her and ourselves. †¢A customer is not a cold statistic; he/she is a human being with feelings and deserves to be treated with respect. †¢A customer is not an interruption to our work – he is the purpose of it. We are not doing him a favour by serving him, he is doing us a favour by giving us the opportunity to do so. †¢A customer deserves the most courteous attention we can give. Customers are not dependent on us, we are dependent on them ! A Customer is anyone who receives the work you do! CUSTOMER SATISFACTION Winning customers’ hearts and minds is increasingly important to customer acquisition and customer retention. It is no coincidence that customer satisfaction research accounts for much of market research activities. As competitive advantage and differentiation is achieved through product innovation and service performance (rather than competing on cost), it is vital to monitor and manage customer satisfaction levels. Customer satisfaction is not just about service levels or product attributes. It can be seen as a function of two main components: ? perceptions of product and service levels received ?expectation of product and service levels Customer satisfaction is therefore concerned with service delivery/product performance and expectation management. Customer satisfaction research delivers key benefits: †¢understanding the underlying drivers of satisfaction †¢identification of trigger points where satisfaction management is most needed †¢prioritisation of action areas (minimum input for maximum return) †¢Identification of customer-supplier interactions, internal processes and departments most likely to cause satisfaction/dissatisfaction. Impact on loyalty and propensity to recommend; a vital bottom line measurement CUSTOMER SATISFACTION ALSO HELPS YOU TO GET TO GRIPS WITH Customer Expectations Attitude and Behaviour Personal Appearance Maintaining Standards Handling Complaints Getting it Right First Time COMPANY PROFILE 2. 1 ORIGIN OF THE COMPANY HYUNDAI MOTOR COMPANY The Hyundai Motor Company (HMC) was founded in 1947 as Hyundai Engineering and Construction Co. by the late Ju-Yung Chung. Hyundai Motor Company, established in 1967, is the auto sales leader in the Korean domestic market and exports vehicles to 190 countries worldwide. Hyundai Motor Company operates the world’s largest integrated automobile manufacturing facility in Ulsan, on Korea’s southeast coast. In 1996, Hyundai opened the Namyang Technology Research Center, which includes a complete testing facility with a 2. 8-mile oval test track and a new $40 million aero acoustic wind tunnel. That same year, 1996, HMC began production at its state-of-the-art Asan Plant, located southeast of Seoul. Hyundai now operates eight research centers in Korea along with four international centers, including Hyundai America Technical Center, Inc. in Ann Arbor, Michigan, and the Hyundai California Design Center in Irvine, California. Hyundai’s automotive technology centers employ approximately 4,100 researchers with an annual budget of five percent of current revenues. Current research projects include: electric-powered vehicles, low-emission gasoline engines, solar-powered vehicles, hydrogen-powered fuel cell vehicles and other alternative fuel vehicles. Hyundai Motor India Limited (HMIL) Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company, S. Korea and is the second largest and the fastest growing car manufacturer in India. HMIL presently markets over 18 variants of passenger cars across four models, the Santro in the B segment, the Accent in the C segment, the Sonata in the E segment and the Santa Fe in the SUV segment 2. 2 MARKET SHARE When Hyundai Motor India Ltd (HMI) started producing cars at a place called Irrungattukottai near the South Indian city of Chennai in September 1998 Cut to 2004. The integrated manufacturing plant set up at an initial investment of US$ 614 million is now the largest manufacturing facility of Hyundai outside Korea. Hyundai India has a market share of about 20 per cent, and its plant rolls out about 600 – 700 cars per day in two shifts. Hyundai India today sells not two but seven brands – Santro, i10, i20, Verna, Elantra, Sonata and Santa Fe. These cars are sold and serviced by a national network of 300 sales and service outlets. HMI’s Santro and Accent are India’s largest selling brands in the B and C segments. The Santro was rated the â€Å"Best Small Car† in the JD Power Asia Pacific Initial Quality and APEAL studies for three years in a row, and continues to be one of India’s three most preferred compact cars. The same car is now making important inroads in Europe. Hyundai India sold 42,113 cars in 2012-13, and this year, the are planning to target the largest and most competitive market of them all now, with localisation levels of over 90 percent and the capability to produce world-class automobiles, Hyundai has made India its small carhub. Businessworld magazine reported in January this year that Hyundai is upping its annual export capacity so that by 2013 it can export 500,000 small cars from its production base in Chennai. The market shares of leading players for the month of Mar, 2013 is as given below. COMPANYMARKET SHARE Maruti 42. 4 % Hyundai Motors24. 4 % Mahindra09. 9 % Chevrolet11. 5 % Volkswagen03. 9 % Honda02. 1 % Toyota01. 7 % Others04. 1 % TOTAL100 % A BRIEF OVERVIEW OF TRIDENT HYUNDAI Introduction Trident Hyundai started in 1998 at Bangalore with 30 employees and just one Customer Care Centre. Today, Trident Hyundai has over 600 employees spread over Bangalore, Shimoga and Davengere. The philosophy â€Å"Drive Home a Relationship† is a way of work life and is reflected in our deep rooted commitment almost bordering on obsession towards customer satisfaction. This has helped us in setting up new benchmarks in dealership operation and procedures that has been replicated by other automobile dealers in India. We are recipients of many accolades for excellence in the areas of sales, services and finance. We are also an ISO 9001:2000 Company accredited by TUV and have joined the elite group. Trident Hyundai offers a perfect career for those who have the flair to excel at work. Freedom of expression and a conducive work environs foster the employees to exploit their talents to the fullest abilities. Palace Orchard at Bangalore has virtually become a landmark of Country’s few multilevel automobile dealership. Our Customer Care Centres are conveniently spread at Yeshwanthpur, Indira Nagar, JP Nagar, Sheshadripuram and Kalyan Nagar with state-of-the-art equipments and qualified technicians to cater customer needs. Our goal extends beyond customer satisfaction and we are committed in achieving total â€Å"Customer Delight†. BRANCHES Trident Hyundai 46/4, Garvebhavi Palya, Begur Hobli Hosur Road Bangalore – 560068 Tel: 080-43433222 Trident Hyundai No. 9, HAL Airport Road, Kodihalli, Next to Carlton Towers Bangalore-560014 Tel: 080-43431111 Trident Hyundai No. 1, Lower Palace Orchards Sankey Road, Next to Cauvery Theater Bangalore – 560003 Tel: 080-43433333 Trident Hyundai No. 111,122 & 125, B Narayanpura, K. R Puram, Bangalore-560016 Tel: 080-67879191 2. 4 PRODUCT PROFILE A. Hatchbacks SANTRO Xing Santro Xing with it’s new aerodynamic styling, power-assisted brakes, the advanced suspensions, the uniquely responsive technology is as much a magnificent creation of our drive to delight you as much as a benchmark in engineering excellence. Santro is being produced exclusively in India and the Indian Xing will now drive the World. I10 1. The BSIV compliant 1. 2 Kappa2 engine with VTVT achieved a spectacular fuel mileage of 20. 36 km/litre 2. Best in class ARAI-Certified fuel efficiency among petrol cars in India I20 The Winner of the Prestigious ‘Viewer’s Choice Of The Year’ and ‘Desighn Of The Year’ Awards, the i20 is all set to sweep you of your feet once again. Reflecting Hyundai’s design identity, fluidic sculpture, the new i20 boasts more aggressive and stylish design, giving you extra confidence on the road. The New Hyundai i20 is full of clever technology and smart features. Automatic headlamps, Rain Sensing wipers, Cluch lock function, a rear view parking camera and rear parking sensors are standard on Style models EON B. Sedans Verna Fluidic The 1. 6 L VTVT engine is a powerhouse which is refined to deliver best-in-segment 123ps@ 6300 rpm leaving the competition way behind. The engine is tuned to generate optimum efficiency without compromising on power. The new Verna also offers a 1. 4 L VTVT which boasts of similarly unbeatable performance and best-in-segment mileage of 17. 43 Km/L. The Verna features an ABS system and six airbags, including dual front airbags, curtain airbags and side airbags, for better safety ELANTRA The New Elantra comes perfectly handy for all occasions. Speed, agility and power come as standard equipment in Elantra. The design is a culmination of European styling and delightful functionality SONATA Sonata’s sophistication really shines from all angles together with its impressive rear view with its subtle curvature, fine details and unique rear combination lamps. The Sonata is built like a fortress. The car body incorporates numerous structural protection elements like, dual side impact beams, the energy absorbing collapsible steering column, front and rear crumple zones, cross-bar under the dashboard, engine sub-frame and reinforced bumpers together with the ABS (Anti-locking Braking System), TCS (Traction Control System) and the optional SRS airbag which provides maximum C. SUV Santa Fe The Santa Fe’s craftsmanship is inspired by the heart and completed with technology. You will continue to be pleaseantly surprised by the features you discover throughout the vehicle when driving or parked. SAFETY ANTI-LOCK BRAKING SYSTEM(ABS) All cars come with few variants fitted with the revolutionary ABS, as a standard feature. ABS provides improved braking performance and directional stability on slippery surfaces CRUMPLE ZONE The crumple zones in the new Santro Xing have been further reinforced to conform to the strictest of global safety norms and tested for frontal and offset impact in the most gruelling test track conditions, so that you drive away with complete peace of mind. The steering column is fully collapsible and minimizes risk of chest injuries in the event of a frontal impact The passenger cabin is an original three-box design and is protected by reinforced steel sections in the front and back, dual side-impact bars on all doors and large crumple zones in front and rear. The Accent has been Crash Tested to conform to global safety norms and provides optimum driver and passenger safety Specially designed to protect the passengers in the event of panic braking, these seats prevent the occupants from sliding forward and hurting themselves. The Sonata incorporates numerous structural reinforcements like dual side-impact beams, an energy- absorbing collapsible steering column, front & rear crumple zones, cross-bar under the dashboard, an engine sub-frame and reinforced bumpers that make the car a virtual fortress on wheels. The SRS Driver and Passenger Airbags come as standard on the Sonata V6 and as an option on the Sonata Gold. They come as an exclusive package together with ELR Seat Belts and Seat Belt Pretensioners and Load Limiters and provide maximum protection. Integrated with ABS, the EBD apportions braking power between the front and the rear axles according to the number of passengers and weight of the cargo in the trunk for safer, straight line stops. The handsomely sculptured headlamps cluster with four bulbs & clear lens ensures superior nighttime visibility. The projection type fog lamps comes handy in inclement weather conditions. The science of absolute control. Prevents skidding on a slippery road or during harsh braking, also maintains steer ability. Electronically apportions the brake force between the four wheels for optimum braking performance. Safety Cell Construction The protective safety cell sits between fore and aft crumple zones that absorb impact forces and keep the driver and passengers out of harms way. Side Impact Protection Front and rear doors are reinforced with special high tensile strength steel members that help absorb side impact forces. Seat-Belt Seat belt pretensioner with load limiter reduces the risk of chest injuries. The ultimate in driver and passenger safety. Detects slip in the rear wheel & pulls the vehicle out of difficult & unsafe terrain. The ladder frame chassis constructed of heavy-duty gauge steel is designed to withstand massive twisting & flexing safely. The superbly silent HVAC system in the Accent maintains the most comfortable climate inside the car irrespective of the outside temperature. An ultra-sensitive automatic temperature sensing coupled with a powerful aircon and heating system delivers omni-directional air-flow through specially designed flow control ducts and instantly responds to external temperature changes to keep the cabin climate perfect. The Noise, Vibrations and Harshness dampering is a function of the intelligent design of the Accent. Every single component in this car has been designed to work in perfect harmony so that you can enjoy complete peace and quiet inside your car. This feature makes sure that your driving experience in an Accent is not just effortless, but fun as well. While the steering wheel can be easily ‘Tilted’ at different convenient angles for easy adjustment, the ‘Power steering’ gives you greater control of the vehicle, not only in city driving conditions but also in case of accidents like tyre bursts. The Accent comes equipped with a tilt & a height cushion adjustment along with sliding and reclining controls that ensure perfect posturing and the best back and thigh support for a completely relaxed driving experience. 3. 5 SOCIAL RESPONSIBILITY Hyundai, as a responsible corporate citizen is committed to sustainable social development and the preservation of the environment. All the company’s key manufacturing units, including the Indian plant have the ISO 14001 certification for its Environment management practices. As a part of its social responsibility programs, the company conducts various campaigns to spread awareness of in-car safety and safe driving practices, particularly targeted against drunken driving, speeding. As a part of its community development projects, the company has adopted a few villages around its factory in Tamilnadu and has been working towards the social and economic development of these villages, assisting them in the areas of primary health care, education, basic amenities and employment opportunities. 3. 6 AWARDS AND ACHIEVEMINTS -SONATA RANKED â€Å"MOST DEPENDABLE MIDSIZE CAR† J. D. POWER AND ASSOCIATES 2013 VEHICLE DEPENDABILITY STUDY -ELANTRA SEDAN EARNS A 2013 ALG’S HIGHEST RESIDUAL VALUE AWARD -SANTA FE RECEIVES A 2013 ALG’S HIGHEST RESIDUAL VALUE AWARD. – ELANTRA – NAMED ONE OF THE 10 BEST GREEN CARS OF 2012 BY KELLEY BLUE BOOK’S KBB. COM. ELANTRA HAS EARNED THIS AWARD FOR THE SECOND STRAIGHT YEAR 3. 7 FUTURE PROSPECTS The R;D team focuses on the development of new products and technologies that include interior and exterior design changes, development of new generation engines and alternate fuel systems, concept vehicles and advanced passenger safety and comfort systems, in line with evolving customer preferences across the globe. Recent successes of the team include the development of the Hyundai patented Common Rail Direct Injection (CRDi) engine in association with Detroit Diesel and the award winning Fuel Cell Santa FE. EFFORTS Some of the ongoing projects that the Hyundai R;D team is involved in include the development of the ‘World Engine’ in association with Daimler Chrysler and Mitsubishi and the development of Automotive Telematics in association with IBM. That the efforts of the Hyundai R;D team has paid great dividends to the company is evident from the fact that the company’s newly engineered products like the Santa Fe and the Getz have made waves in the global automotive markets and the ‘US Consumer Reports’ magazine has ranked Hyundai cars in level with that of Honda in its recent quality rankings Hyundai Motor India has been awarded the benchmark ISO 14001 certification for its sustainable environment management practices. Living up to its commitment of providing global standards of quality and process management in India, Hyundai had put in place an Environment Management System (EMS)at its manufacturing plant in Chennai right from its project stage. The certification process was completed in a record time of 10 months with ‘Zero NCRs’. The assessment was done by TUV SUDDEUTSCHLAND and covered areas like Awareness Training, Technology Upgradation, Recycling, Waste Management and fulfilling Government Regulations. HMI is also working on a backward integration strategy that will support vendors of the company in implementing EMS. Hyundai Motor Company, S. Korea, the parent of HMI, has been doing considerable work on sustainable Environment Management The company has a well defined framework in place for developing products that reduce pollutant emissions and processes for preservation of natural resources and energy along all the stages of the product lifecycle from production, sales, use to disposal. The company has also been in the forefront of development of environment friendly technologies like Hybrid Electric Vehicles (HEVs), and Fuel Cell Electric Vehicles (FCEVs) and has been awarded the ISO 14001 certification for all its three major plants in Ulsan, Asan and Jeonju in S. Korea.